Resume

Current Full-Service Clients:

The Park at 14th, Ben’s Next Door and Oohh’s & Aahh’s Soul Food.

CEO, AMB Marketing

January 2018 - Present

• Manages an independent consulting firm, AMB Marketing, to provide marketing expertise & deliverables to clients.

• Recommends specific marketing approaches within set budgets to achieve the desired benchmarks and sales goals.

• Strategizes new products and service offerings to increase shares in new or existing markets.

• Creates focused branding, positioning, and marketing tools for each product or service.

Community Development Coordinator, Employ Prince George’s

June 2020 - June 2021

• Manages administrative operations of the Prince George’s County Local Workforce Development Board, the Board’s Standing Committees, and the Standing Committee’s Sub-Committees.

• Organizes and coordinates meetings & events, prepares meeting minutes & reports, and manages communication amongst staff, board members, and Prince George’s County Public Workforce System partners, grantees, and stakeholders.

• Coordinates the organization’s revenue-generating strategy and activities, the organization’s community and economic development efforts, and the organizations and Prince George’s County Public Workforce System - American Job Center Community Network.

• Tracks assigned projects, correspondence, etc., from initiation to completion including media, communications, and outreach efforts/activities.

Senior Event Planner, PGIM Real Estate Finance

October 2019 - June 2020

• Coordinated the holistic planning and execution of internal and external special events, client events, meetings, and industry conferences ranging from 20-300 attendees by working with senior leadership, partners and loan officers.

• Sourced, contracted, and communicated with external vendors for all events including banquet space, catering, speakers, travel services, decor, destination management services, promotional products, and housing while being mindful of budget limitations and time constraints.

• Created and managed registration websites, reports, and email campaigns using CVENT to gain insights into attendee behavior.

Director of Media & Events, Park Place, Inc.

May 2018 - October 2019

• Responsible for all media, communications, outreach & event logistics including but not limited to: budgets, proposals, vendor management, meeting minutes, F&B, ticketing logistics (Eventbrite), recaps and sponsorship needs.

• Outlined strategies, benchmarks & deadlines for the executive staff serving as the project manager while managing the calendar for the company & CEO ensuring all initiatives, activities & goals were met.

• Led marketing initiatives managing print, graphic design, & digital media, as well as produced 80+ social media campaigns weekly through the company & CEO's social media networks.

• Served as the central point of contact for staff & partners for ongoing events and initiatives while providing daily administrative support to the CEO maintaining accountability on workload, follow-through tasks, and deadlines.

• Managed administrative operations & front of house event staff, and aided in recruiting and on-boarding for new hires.

Junior Publicist, Allied Integrated Marketing

November 2018 - May 2018

• Developed targeted promotional & press strategies & activities on the grassroots & major media level, for Netflix, Disney, Paramount Pictures, Sony Pictures, Aviron, Screen Gems, & Food Network in DC, Maryland, & Virginia.

• Worked as the main point of contact on special events for top-tier talent and filmmakers including junkets, personal appearances, publicity tours, talent screenings, and premieres.

• Hosted advance screenings, meet & greets, and promotional community engagement events for target demographics through consumer research & influencer outreach.

Special Event Coordinator, MGM National Harbor

April 2017 - November 2017

• Planned and executed gaming promotions, community engagement and special events targeted towards M life Reward Members in order to increase membership, customer retention and revenue on the casino floor.

• Supported the company’s strategic priorities & initiatives by finalizing budgets, fact sheets, ticketing, gaming rules, food and beverage, decor, vendor purchase orders, and post-event analysis.

• Supervised event support staff to ensure timely and effective customer transactions and positive guest experiences.

College Marketing & Events Representative, Sony Music Entertainment

June 2014 - December 2016

• Targeted key demographic consumers in the DC area in order to plan and execute artist meet & greets, listening events, & promotional activations as well as to drive traffic towards online campaigns & promotional activations.

• Served as a local tastemaker and music activist in the DC area and University of Maryland campus community through a combination of physical & online marketing with record stores and lifestyle accounts.